Microsoft Building Employability Through Technology and Entrepreneurship Resources (BETTER)
In an effort to tackle unemployment and bridge the digital divide in the workplace, Microsoft Thailand, the Thai Department of Skill Development (DSD), and K.I.Asia initiated a three-year project called Building Employability through Technology and Entrepreneurship Resources or BETTER. BETTER has equipped over 24,000 Thai workers with the necessary information and communication technology (ICT) skills to cope with rapid technological changes in the 21st century, improving their employment and jobadvancement opportunities. BETTER has also provided entrepreneurship training for those who want to start their own small businesses. The project, launched in 2009, encourages businesses to focus on building workers' skills in order to upgrade their human resources and strengthen their competitive positioning. K.I.Asia manages the project, engages stakeholders, mobilizes resources, and conducts public relations campaigns and outreach activities.
In 2011, K.I.Asia trainers taught new content and techniques to DSD staff covering Microsoft courses on ICT, and organized Unlimited Potential (UP) train-the-trainer activities for private sector representatives. Participants were trained to use the UP curriculum, and received Microsoft Office 2010 tips and techniques from a Microsoft Technology Specialist. Based on a MOU signed between DSD and the Office of the Attorney General, it is expected that within five years, 5,000 officers will receive the training on UP.
Responding to the digital learning lifestyle, BETTER developed a website, www.thebetter-project.com, and social media account, www.facebook.com/BETTERThailand, to promote project activities and events. In addition, the website also provides a basic course on an IT platform in entrepreneurship called “Smart Entrepreneurship.” The program includes multimedia content, unit exercises, and an evaluation test.
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