The devastating 2004 tsunami destroyed about 80% of Phang-nga's tourism industry, the province’s largest revenue producing industry (47%) and a major source of employment. Therefore, the TRAI program is delivering targeted assistance on developing sustainable tourism in the Lam Kaen / Kuk Kak community – which includes the Khao Lak beach resort area. The area’s economy is largely dependent on tourism and natural resources. The tourism sector offers significant potential for growth and for the long-term prosperity of the community members if it can be developed without harming the rich local environment that is the main attraction for tourists. The program is focusing on building capacity for sustainable high-quality tourism, in-line with the provincial strategy.  Kenan TRAI mission is as follows:

“To build capacities in entrepreneurship, hotel management, tourism-related occupations and education that support sustainable tourism in order to improve the livelihoods of members of the tsunami-affected target community of Lam Kaen - Kuk Kak, Phang-nga, Thailand.”

To achieve this mission over a three-year program period, K.I.Asia is working with the Phang-nga tourist association, the local government, and educational institutions to help plan and implement tourism development. K.I.Asia provides customized business consulting for tourism businesses such as hotels and travel agencies, entrepreneurship training for small supporting businesses like restaurants and boat services, and tourism skill training for hotel employees. K.I.Asia also works closely with local government to generate ideas and planning that will allow the private sector to develop business in ways that preserve the natural beauty of the area and provide income for local villagers.